Hi, I’m Bianca.

I run, and I work in marketing and communications. I also live in Melbourne, Australia and do photography for fun, and watch silly YouTube videos with my husband. In 2026, technically the late afternoon of December 31, 2025, I launched Goats and Friends, selling cuddly farm animals and adorable greeting cards because the world always needs more whimsy.

Yeah, I’m Bianca–the running marketer.

This website is part-public diary. I started it to help my mental health during a running injury that only let me walk for 20 minutes a day. Now, it’s a place for me to dump my thoughts. That means no optimisations and I break all the marketing rules. Well, most. Some slip in.